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About TOY SOLDIERS Marketing

Meet David: a Creative, Human-centered Commercial Leader, Proud Dad and Avid Golfer.

Having spent 19 years building a career within a multinational Fortune 500 Company, starting in field sales and progressing through various levels of management both within South Africa and abroad, I have led various Commercial Director roles spanning Sales & Distribution, Commercial Operations & Consumer Experience. These years have afforded me the opportunity to work on and lead some amazing brands & projects, with a track record of success, growth, problem solving capabilities and all the while doing so while learning, working with and leading amazing teams who are highly energetic, competitive, and most importantly PROUD of the outcomes they have achieved as a team.

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IIn 2023 I took the decision to make the next bold career move, cue TOY SOLDIERS MARKETING! Understanding that the environment you are thrust into or need to compete in, may often not offer the most favorable conditions or circumstance, with a mindset of belief, growth, creativity and a relentless work ethic, I believe you can change the dynamics on the battlefield and succeed.

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This is what I am aiming for with TOY SOLDIERS MARKETING. I would like to help Leaders and their brands identify their biggest opportunity or threat, design the right plan of action, and execute it. 

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How we achieve this is equally important, working with you in a way that drives energy, creativity and enjoyment is important. Helping you get closer to your consumers, understand their reasons for choosing your brand, and then help you retain them for years to come!

"Issues are an inevitable part of every job and every problem is demanding for attention. It's very easy to get into the trap of having so many to-do's,  a leader has to determine the highest priority task, develop a plan and execute it".

One of my favourite quotes from Jocko Willik, Author of Extreme Ownership

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“One of David’s unique strengths (and there are many) is that his broad range of experience across the many disciplines, means that he is not only able to develop comprehensive business or functional strategies, but also able to deploy these strategies and to pivot if and when required.

In my own experience this is a very rare trait as often people that are tasked with developing strategies are very theoretical “head in the clouds” types without having the necessary “on the ground” insights of what is required to deploy these strategies in the marketplace. David bears both the intellectual horsepower as well as the street smarts to both develop and deploy these strategies."

Ulreich Tromp

Director External Affairs - Southern Africa,

Philip Morris International

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